Essentials in Primary Care
Key Speakers:
Robert Friedland, MD
Rakesh Jain, MD, MPH
Bill McCarberg, MD
Jon Draud, MS, MD
Steven T. Harris, MD, FACP
John Hairston, MD

(view bios)
Chicago, IL - Saturday, 27 February, 2010
Westin Chicago North Shore
601 N. Milwaukee Avenue, Wheeling, IL 60090
Tel: (847) 777-6500
Accreditation Statement:
The Purdue University School of Pharmacy is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical
education for physicians.

Credit Designation Statement:
Purdue University School of Pharmacy designates this educational activity for a maximum of 8.0 AMA PRA Category 1 Credit(s)™. Physicians should
only claim credit commensurate with the extent of their participation in the activity.
Learning Objectives:
Breaking Barriers to the Medical Management of Alzheimer’s Disease in African American Communities Workshop
  • Identify symptoms and effectively screen and diagnose for dementia in African-Americans at an earlier age
  • Overcome cultural and linguistic barriers in the diagnosis and management of AD
  • Demonstrate competence in managing hostile AD patients and communicating with family members and caregivers
  • Describe the rationale and value of treatments for AD: Evidence and expectations
  • Formulate a management and treatment regimen designed to slow the progression of Alzheimer’s disease and improve quality of life

Essentials in Fibromyalgia
  • Identify symptoms commonly associated with FMS beyond chronic widespread pain and tenderness.
  • Actively develop differential diagnoses for patients presenting with chronic fatigue, disturbed sleep, and neuropsychiatric disturbances,
    including anxiety/mood disturbances and cognitive dysfunction.
  • Order and utilize laboratory and imaging studies that may be helpful in the development of differential diagnoses.
  • Create a treatment plan through integrative approach to symptom management of non-pharmacologic and pharmacologic treatment.
  • Recognize the three main therapeutic areas that need to be considered (pain, sleep, mood disorders).
  • Review and identify components of effective physician-patient communication practices that hinder or promote positive response and patient
    satisfaction.
  • Integrate and apply motivational interviewing and patient-centered approaches for change or treatment compliance and determine
    appropriate response to promote positive clinical experiences.

Chronic Pain
  • Identify chronic pain syndromes and their symptom presentations.
  • Outline the factors most essential to assess in the chronic pain presentation, and the most effective assessment screens and
    techniques.                          
  • Design a treatment plan incorporating non- pharmacologic and pharmacologic strategies to address pain symptoms.

Depression and Anxiety
  • Understand anxiety disorder as a primary and comorbid condition and its relationship to long-term depression management.
  • Describe the genetic and environmental factors likely relevant in the development and course of these disorders
  • Differentiate treatment options that are effective and well tolerated for patients suffering from comorbid depression and anxiety disorders.
  • Identify the risk factors associated with comorbid depression and anxiety disorder.

Osteoporosis
  • Describe the prevalence of and key risk factors for osteoporosis
  • Identify those at risk for osteoporosis and assess for future risk of fracture
  • Discuss emerging clinical trial data regarding novel agents with potential activity that may stop bone loss, improve bone density, and reduce
    fracture risk
  • Formulate a treatment regimen designed to reduce the risk of fracture and its associated mortality

Overactive Bladder
  • Describe the impact of overactive bladder on patient health and overall quality of life.
  • Recognize the barriers faced by physicians in the identification of OAB and methods of diagnosing OAB.
  • Design a patient-specific multimodal management plan for overactive bladder to include pharmacological and nonpharmacological
    approaches.
  • Practice and integrate evidence based treatment plans into clinical practice.
Agenda:
7:00 - 7:30          Registration and Breakfast        
7:30 - 7:45          Welcome and Introduction        
7:45 - 9:45          Breaking Barriers to the Medical Management
                of Alzheimer’s Disease in African American Communities     
9:45 - 10:00        Break
10:00 - 12:00      Essentials in Fibromyalgia
12:00 - 12:45      Lunch       
12:45 - 1:45        Chronic Pain    
1:45 - 2:45          Depression & Anxiety     
2:45 - 3:00          Break      
3:00 - 4:00          Osteoporosis
4:00 - 5:00          Overactive Bladder
5:00 PM              Adjourn    
Target Audience:
This activity is targeted to primary care physicians in family practice, general practice and internal medicine as well as to
geriatricians and gerontologists.
Faculty:


Robert Friedland


Rakesh Jain

Vladimir Maletic
Jon Draud

Steven Harris
David Ginsberg
Faculty Disclosure Statement:
All faculty AND staff involved in the planning or presentation of continuing education activities sponsored/provided by Purdue University School of
Pharmacy are required to disclose to the audience any real or apparent commercial financial affiliations related to the content of the presentation or
enduring material. Full disclosure of all commercial relationships must be made in writing to the audience prior to the activity. All additional planning
committee members, American Academy of Physician Education and Purdue University School of Pharmacy staff have no relationships to disclose.

Statement of Need:
Primary care physicians are challenged daily with complex diagnostic and patient management issues. This activity is designed to bridge
knowledge gaps and update physicians on clinical practice and relevant research through interactive case based presentations to improve practice
and promote better patient outcomes.